{"id":3834,"date":"2025-05-28T18:44:32","date_gmt":"2025-05-28T18:44:32","guid":{"rendered":"https:\/\/alway.co.uk\/?p=3834"},"modified":"2025-06-05T09:22:08","modified_gmt":"2025-06-05T09:22:08","slug":"alway-celebrates-40-years","status":"publish","type":"post","link":"https:\/\/alway.co.uk\/2025\/05\/alway-celebrates-40-years\/","title":{"rendered":"Alway Celebrates 40 Years"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3834\" class=\"elementor elementor-3834\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7e2975 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"f7e2975\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-447824b\" data-id=\"447824b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bf21fa elementor-widget elementor-widget-heading\" data-id=\"0bf21fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Alway Celebrates 40 Years<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9aac63 elementor-widget elementor-widget-image\" data-id=\"a9aac63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"669\" src=\"https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165981-1-e1748461169127-1024x856.jpg\" class=\"attachment-large size-large wp-image-3845\" alt=\"\" srcset=\"https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165981-1-e1748461169127-1024x856.jpg 1024w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165981-1-e1748461169127-300x251.jpg 300w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165981-1-e1748461169127-768x642.jpg 768w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165981-1-e1748461169127.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97b04df elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"97b04df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c5b6e3\" data-id=\"4c5b6e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cbd58f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cbd58f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8b5a13f\" data-id=\"8b5a13f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00d4f14 elementor-widget elementor-widget-text-editor\" data-id=\"00d4f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Established in 1985, Alway proudly marks its 40th year of trading in 2025, four decades of engineering excellence, innovation, and service. The milestone was recently celebrated in style with cake and a visit from the Mayor of Loughborough, Councillor Dr Julie Bradshaw MBE, accompanied by the Mayoress, Julie Ellerbeck. It was a special moment not only to look back at how far the business has come, but also to honour the people and partnerships that made it all possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87015a1 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"87015a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-3834 gallery-columns-2 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"87015a1\" data-elementor-lightbox-title=\"1746794166109\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg0MywidXJsIjoiaHR0cHM6XC9cL2Fsd2F5LmNvLnVrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNVwvMTc0Njc5NDE2NjEwOS5qcGciLCJzbGlkZXNob3ciOiI4NzAxNWExIn0%3D\" href='https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794166109.jpg'><img decoding=\"async\" width=\"768\" height=\"514\" src=\"https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794166109-768x514.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794166109-768x514.jpg 768w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794166109-300x201.jpg 300w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794166109-1024x685.jpg 1024w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794166109-1536x1028.jpg 1536w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794166109.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"87015a1\" data-elementor-lightbox-title=\"1746794165593\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg0MiwidXJsIjoiaHR0cHM6XC9cL2Fsd2F5LmNvLnVrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNVwvMTc0Njc5NDE2NTU5My5qcGciLCJzbGlkZXNob3ciOiI4NzAxNWExIn0%3D\" href='https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165593.jpg'><img decoding=\"async\" width=\"768\" height=\"514\" src=\"https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165593-768x514.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165593-768x514.jpg 768w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165593-300x201.jpg 300w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165593-1024x685.jpg 1024w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165593-1536x1028.jpg 1536w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165593.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a16303 elementor-widget elementor-widget-text-editor\" data-id=\"9a16303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"718\" data-end=\"874\">Alway&#8217;s journey began in the 1980s in The Maltings, Sileby, with a small, dedicated team supporting local businesses, including Walkers Crisps.<br \/><br \/><\/p><p data-start=\"876\" data-end=\"1258\">In the 1990s, the company relocated to Barrow Upon Soar, setting the stage for future growth. It was during this time that Jason Larke, now Managing Director, joined the company. Alway expanded its offerings into various food sectors and even undertook international work, investing in advanced tools such as a spark erosion machine to meet evolving customer demands.<br \/><br \/><\/p><p data-start=\"1260\" data-end=\"1553\">The 2000s saw a major transformation as Alway moved into a purpose-built facility in Loughborough, enabling it to support blue-chip companies and household names across the UK and beyond. This move was instrumental in scaling up both production capacity and technical capabilities.<br \/><br \/><\/p><p data-start=\"1555\" data-end=\"1836\">In the 2010s, Alway\u2019s reputation for design and engineering innovation continued to grow. They developed and installed direct feed systems for brands such as Walkers Crisps and Hotel Chocolat, further strengthening their position in the food manufacturing industry.<br \/><br \/><\/p><p data-start=\"1838\" data-end=\"1952\">The 2020s marked a new era of diversification and expansion. Alway became a larger group of companies that includes:<br \/><br \/><\/p><ul data-start=\"1954\" data-end=\"2142\"><li data-start=\"1954\" data-end=\"2006\"><p data-start=\"1956\" data-end=\"2006\"><a href=\"http:\/\/www.bagform.co.uk\">BagForm<\/a> \u2013 manufacturers of VFFS forming sets<br \/><br \/><\/p><\/li><li data-start=\"2007\" data-end=\"2087\"><p data-start=\"2009\" data-end=\"2087\"><a href=\"http:\/\/www.alwayaqualine.co.uk\" target=\"_blank\" rel=\"noopener\">Aqualine<\/a> \u2013 specialists in designing, manufacturing and installing stainless steel drainage and kerbing solutions<br \/><br \/><\/p><\/li><li data-start=\"2088\" data-end=\"2142\"><p data-start=\"2090\" data-end=\"2142\"><a href=\"http:\/\/www.canalntm.com\" target=\"_blank\" rel=\"noopener\">CANALNTM<\/a> \u2013 experts in tobacco recovery systems<br \/><br \/><\/p><\/li><\/ul><p>With expanded manufacturing and office facilities, Alway now employs a team of over 30, including a full management structure, and continues to deliver cutting-edge engineering solutions. One such innovation is the <a href=\"http:\/\/www.highspeedpiercer.com\" target=\"_blank\" rel=\"noopener\">HSP9000<\/a>, a pioneering blue cheese piercing machine developed entirely in-house and successfully brought to market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31eed0f gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"31eed0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-3834 gallery-columns-2 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"31eed0f\" data-elementor-lightbox-title=\"Alway 40 Years\" data-elementor-lightbox-description=\"Alway 40 Years\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg1MiwidXJsIjoiaHR0cHM6XC9cL2Fsd2F5LmNvLnVrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNVwvMTc0Njc5NDE2NTkxOS0xLmpwZyIsInNsaWRlc2hvdyI6IjMxZWVkMGYifQ%3D%3D\" href='https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165919-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"514\" src=\"https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165919-1-768x514.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" aria-describedby=\"gallery-2-3852\" srcset=\"https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165919-1-768x514.jpg 768w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165919-1-300x201.jpg 300w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165919-1-1024x685.jpg 1024w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165919-1-1536x1028.jpg 1536w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165919-1.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-3852'>\n\t\t\t\tAlway 40 Years\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"31eed0f\" data-elementor-lightbox-title=\"Alway 40 Years\" data-elementor-lightbox-description=\"Alway 40 Years\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg1MywidXJsIjoiaHR0cHM6XC9cL2Fsd2F5LmNvLnVrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNVwvMTc0Njc5NDE2NTc4NS0xLmpwZyIsInNsaWRlc2hvdyI6IjMxZWVkMGYifQ%3D%3D\" href='https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165785-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"514\" src=\"https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165785-1-768x514.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" aria-describedby=\"gallery-2-3853\" srcset=\"https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165785-1-768x514.jpg 768w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165785-1-300x201.jpg 300w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165785-1-1024x685.jpg 1024w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165785-1-1536x1028.jpg 1536w, https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165785-1.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-3853'>\n\t\t\t\tAlway 40 Years\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe8b35 elementor-widget elementor-widget-text-editor\" data-id=\"4fe8b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2515\" data-end=\"2779\">Alway\u2019s 40-year story is a testament to consistent growth, adaptability, and engineering excellence. As they look to the future, the company remains committed to innovation, partnership, and delivering high-quality solutions to industries across the UK and beyond.<\/p><p data-start=\"2781\" data-end=\"2820\">Here&#8217;s to the next 40 years of success!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba9a4a elementor-align-center elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"4ba9a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/alway.co.uk\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in Touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alway Celebrates 40 Years Established in 1985, Alway proudly marks its 40th year of trading in 2025, four decades of engineering excellence, innovation, and service. The milestone was recently celebrated in style with cake and a visit from the Mayor of Loughborough, Councillor Dr Julie Bradshaw MBE, accompanied by the Mayoress, Julie Ellerbeck. It was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3834","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alway Celebrates 40 Years<\/title>\n<meta name=\"description\" content=\"Celebrating 40 years of innovation, Alway marks its journey from humble beginnings to engineering excellence and industry leadership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alway.co.uk\/2025\/05\/alway-celebrates-40-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alway Celebrates 40 Years\" \/>\n<meta property=\"og:description\" content=\"Celebrating 40 years of innovation, Alway marks its journey from humble beginnings to engineering excellence and industry leadership.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alway.co.uk\/2025\/05\/alway-celebrates-40-years\/\" \/>\n<meta property=\"og:site_name\" content=\"ALWAY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alwayloughboroughltd\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T18:44:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T09:22:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alway.co.uk\/wp-content\/uploads\/2025\/05\/1746794165981-1-e1748461169127-1024x856.jpg\" \/>\n<meta name=\"author\" content=\"alwayadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alwayadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alway.co.uk\/2025\/05\/alway-celebrates-40-years\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alway.co.uk\/2025\/05\/alway-celebrates-40-years\/\"},\"author\":{\"name\":\"alwayadmin\",\"@id\":\"https:\/\/alway.co.uk\/#\/schema\/person\/134a2e62ccb4a6b68ead236655c4bdae\"},\"headline\":\"Alway Celebrates 40 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